Background
Clement Lo is the Chief Research Evangelist of Pragmatic Consulting. Educated in Ontario, he has a B.A. degree from York University, and B.Comm. and M.B.A. degrees from the University of Windsor.

To stay in tune with technology, he returned to school in the fall of 1997, and completed a post-graduate diploma in Internet Management at Humber College, Toronto.

Over the past 18 years, Clement held various marketing positions in different industries: major appliances, petroleum products, specialty chemicals (i.e., soaps and detergents) and the automotive after-market. He also held managerial positions in market research firms where he conducted research for clients in a variety of industries and markets.

In his spare time, he is an active Toastmaster and a volunteer of the Speakers Bureau, the Volunteer Centre of Peel.

Company
Pragmatic Consulting is the smallest market research firm in Mississauga, Ontario. It works with a select group of organizations that are interested in offering customers better products and better services. As a result, they have more happy customers and are more profitable.

Skilled in both quantitative and qualitative research, Pragmatic Consulting specializes in the following areas:

•  Customer satisfaction tracking,
•  Service quality measurement, and
•  Market trend analysis.

When complete project management is not required, Pragmatic Consulting offers clients consultation in specific aspects of a project.