OTTAWA - A scam to bilk companies for ads in a misrepresented directory has led to charges against one of the alleged participants.

James Tetaka is said by the Competition Bureau to have used misleading representation and deceptive marketing techniques in sending out phoney invoices.

The invoices asked recipients to send $85.55 to a company calling itself Yellowbusiness.ca for a listing in its directory.

It is claimed that the invoices were deliberately designed to resemble those of Bell Canada or Yellow Pages, which have no connection with Tetaka's company.

"These charges," said Raymond Pierce, Deputy Commissioner, Fair Business Practices Branch, "signal the Bureau's ongoing efforts to pursue all individuals responsible for these deceptive mailpieces which target thousands of Canadian businesses and non-profit organisations."

Earlier this year, a director of Yellowbusiness.ca, Peter Kuryliw, was fined $30,000 and given 90 days to shut down the company. If you think you have been a victim of deceptive mail, you are asked to call the Competition Bureau's Information Centre at 1-800-348-5358 or Project PhoneBusters at 1-888-495-8501.

The Competition Bureau can be found online at http://www.competition.ic.gc.ca.

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