Robert N. Lee and Margaret Anne J. Taylor
Articles by Robert N. Lee and Margaret Anne J. Taylor
Marketing and Public Relations: Building Your Small Business During a Recession
February 28th, 2010
Believe it or not, some of the greatest fortunes have been made during recessions. So what does it take to build business in an economic downturn?
Conquer the Fear of Public Speaking
November 30th, 2001
Stomp that #2 fear and gain the skills to knock their socks off the next time you represent your company in front of a live audience.
Professional Conduct A Must When Dealing With the Media
October 31st, 2001
Want to make the news? These insights will help you build personal relationships between your business and the media.
PR Tools: Understanding the News Conference
August 31st, 2001
When should you consider holding a news conference? Read on for an insider's look at this PR tool.
Unmasking the Mysteries of Small Business Advertising - Part III
June 30th, 2001
Ever think of elevators and pencils as effective advertising tools? Columnists Robert Lee and Margaret Anne Taylor have. Explore their article to learn about unconventional and cost-effective ways of giving people the heads-up about your product or serv
Unmasking the Mysteries of Small Business Advertising - Part II
May 1st, 2001
In this second column on effective advertising for small business, Robert Lee and Margaret Taylor look at the strengths and weaknesses of advertising in four of the most popular formats: newspaper, magazine, radio and television.
Unmasking the Mysteries of Small Business Advertising - Part I
February 28th, 2001
You want to advertise to grow your business. But where do you begin? And how can you be sure that your budget will deliver the needed results? In the first of a three-part series on small business advertising, columnists Robert Lee and Margaret Taylor look at the basics of small business advertising.