Julia asked:

I am looking for an easy-to-follow book about advertising proposals and pitching those ideas. I am from the Toronto area and have access to many bookstores but don't have a specific title for a book.

CanadaOne answered:

Thank you for submitting your question to us. We did some preliminary research and couldn't come up with any exact matches to your request. What you might need to do is read a combination of books to obtain the information.

What we did was execute a detailed search on Amazon.com. We also contacted a few sources of our own and came up with a list of books that may be of interest to you. Good luck!

Here is a list of reading material that you might find helpful, Julia:
(Click on the titles to purchase online (Chapters))

• Creating and Delivering Winning Advertising & Marketing Presentations by Sandra Moriarty and Tom Duncan, ISBN: 0844235318

• Hey Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullivan, ISBN: 0471293393

• Truth, Lies & Advertising: New Advertising and the Art of the Account Planner by Jon Steel, ISBN:041189626

• Where the Suckers Moon: The Life and Death of an Advertising Campaign by Randall Rothenburg, ISBN: 0679740422

• The Advertising Agency Business: Complete Manual for Management & Operation by Eugene J. Hameroff and Herbert S. Gardner, Jr., ISBN: 084423169X

• How to Start & Run Your Own Advertising Agency by Allan Krieff, ISBN: 0070352194

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